O u r S t o r y ​

La Fête Wine Company Founder & CEO Donae Burston was first introduced to the wonders of Côtes de Provence Rosé while celebrating his 30th birthday at the world-famous Nikki Beach Club in Saint Tropez. Burston and his friends were surrounded by people from around the world drinking what he thought was White Zinfandel, but was in fact Rosé from the surrounding Provence region. From that very first taste, the seeds for La Fête du Rosé were planted. Fast forward to 2017 when, while enjoying rosé at a beach club in Cannes, Donae realized there wasn’t a global Rosé wine label that spoke to his group of friends: multi-ethnic & multi-generational friends connected by a common passion and thirst for life, travel, food, and Rosé! After 15 years in the wine industry working with such iconic luxury brands as Dom Perignon, Moet & Chandon, Veuve Clicquot, Hennessy Cognac and Armand de Brignac, Donae set out on his mission to expand rosé beyond the one-dimensional audience predominantly catered to by the wine industry in the United States.

La Fête Wine Company Founder & CEO Donae Burston was first introduced to the wonders of Côtes de Provence Rosé while celebrating his 30th birthday at the world- famous Nikki Beach Club in Saint Tropez. Burston and his friends were surrounded by people from around the world drinking what he thought was White Zinfandel, but was in fact rose from the surrounding Provence region. From that very first taste, the seeds for La Fête du Rosé were planted.

Our Story

H o w I t A l l B e g a n

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La Fête Wine Company is on a mission to revitalize wine culture by redefining who drinks wine and when. La Fête embodies the St. Tropez lifestyle and ethos, where drinking wine is a part of everyday life. The team exclusively produces the best Rosé, White and Red wines from Provence for the world to enjoy. La Fête is produced in partnership with the prestigious winemakers of Château Saint-Maur, one of only 18 Cru Classé estates in Provence, situated in the iconic Gulf of St. Tropez. La Fête is a party and everyone is invited!
AWARDS

I n d u s t r y S t a n d a r d

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I n d u s t r y I n c l u s i o n & T r a v e l

We believe in providing opportunities for underrepresented and underserved communities and are committed to donating a portion of the proceeds from every bottle sold to two organizations that are changing lives.

All Abroad Inc, a 501(c)3 non-profit organization that funds educational travel abroad opportunities for underrepresented high school students.  

The Roots Fund, a non-profit organization focused on securing pathways for the BIPOC community in wine. Founded by Chef Ikimi Dubose, Tahirah Habibi & Master Sommelier Carlton McCoy Jr.

We believe in providing opportunities for underrepresented and underserved communities and are committed to donating a portion of the proceeds from every bottle sold to two organizations that are changing lives.

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